Sunday, 29 January 2017

Three reasons to hire a content writer for your small business

The scope of a content writer in a small business may stretch from writing and editing to strategist and mentor while being cost effective by performing additional roles. Here are three reasons to hire a content writer for your small business:
1. Accuracy and fresh perspective

Once in payroll, a content writer can go through the format of all the in-house documents including invoices, memos, and welcome letters checking for grammatical and typographical errors. He or she can suggest a fresh copy while coming out with informative articles, press releases, catchy slogans and tags as part of a brand building for the business going forward.

2. Strategist and mentor

When management is open to new learning, the content writer can stretch from just a writer drafting copies to strategist and mentor forwarding relevant articles and researches on World Wide Web to the team while customizing them.

3. Cost effective

Today’s content writers are a jack of all trades which may sound unprofessional but help a business house in getting so many jobs done in a cost effective yet professional way. For a small business, content writers may also perform additional duties like developing and administering the website, Social Media Optimization (SMO), Search Engine Optimization (SEO). Hiring a website administrator or SEO in such cases will not only add cost but may bring inefficiency. Imagine what happens if SEO chooses a wrong category or SMO platform for posting an article or worse writes a summary with grammatical errors while filling forms in course of off page optimization!

Sunday, 15 January 2017

A career in language translation

Translation is yet another growing field where you find a lot of jobs translating from your mother tongue to English and vice versa. Proliferation of websites, online shops and drive towards cashless economy in India means in the coming days there will be a growing demand for translators who can translate a final copy in local language.

Just like transcription using speech recognition software, in translation, there are wonderful aids including Google Translate with which you get a first-hand copy but needs human revision for which there is always a demand for trained translators.

You can do translation work together with other online jobs like transcription, data entry by enrolling through online market places for work like Amazon Mechanical Turk

Crowd Trans: High quality crowd translations from around the world

Saturday, 7 January 2017

Remembering Nazia Hassan

The song ‘Aap Jaisa Koi’ by Pakistani singer Nazia Hassan (April 3, 1965 – August 13, 2000) in Hindi movie Qurbani (1980) made barely fifteen-year-old Nazia an object of curiosity throughout Pakistan, India, and South Asia

The above song, also included in Nazia’s debut album ‘Disco Deewane’ (1981), for the first time introduced pop music in Bollywood delighting audience as far as Brazil, Russia, and West Indies.

Nazia Hassan, beautiful, young, and popular, was married with Ishtiaq Baig, a rich Pakistani businessman, on March 30, 1995. Nazia stopped singing after marriage and gave birth to son Arez on April 7, 1997. It appears that Nazia was badly affected because of conflict of interest between brother (Zohaib) and mother (Munizeh Basir) on one side and rich husband. Nazia died of lung cancer on August 13, 2000.

Nazia was facing a lot of issues with her marriage which she reportedly said ‘became another cancer.’ Similar fates have befallen other actresses like Parveen Babi (April 4, 1949 — January 20, 2005), Zeenat Aman (date of birth: November 19, 1951), and Reena Roy (date of birth: January 7, 1957) in this part of continent in the past. This is a pointer to the fact that a young and beautiful woman, even celebrity in her own right, remains vulnerable and could not expect guarantee of a secure marriage.

In many ways, Nazia’s life can be compared with Diana (July 1, 1961 — August 31, 1997), Princess of Wales. Both were beautiful and died young, and each one’s life had an intense sadness. Like Diana, Nazia too loved charity and worked for many projects including helping children on behalf of the United Nations.