Sunday, 4 December 2016

Aspiring call center executives after not selected in interviews

The purpose of hiring callers in BPO (call center) is to communicate with someone on the other side for a purpose like replying to queries (inbound) or making a sales pitch (outbound). Hiring of candidates at times is based too much on accent. You are more often asked to speak something about yourself. Similar questions could be narrate what you did before coming to the interview today. This is perhaps not just to check your fluency but whether you can speak neutral English that is free of mother tongue impact. If you are selected, it is great. The way forward for someone repeatedly not selected could be to focus on core area. If you are supposed to sell products to UK customers, you definitely need to speak in a way that UK people find comfortable with. So, accent is definitely important. Now, if you have English as second language in secondary examination, you have perhaps a base to start with. 
Follow accent/pronunciation guide. Take a course regarding the same. Go to the root. Avoid temptation of getting frequent feedback. If after making calls, you are getting complaints of breaking voice, investigate rhythm, tone, speed, and other elements of speaking. At the end of the day, there are only few variables to be mastered. Remember your initial limitations. You are not here to please or impress someone with your voice or act like a trainer in a big call center. You just want to make few sales (outbound) or reply to queries in a professional way (inbound).
After not selected in interview couple of times, it is advised to get employed in a BPO as back office executive or content writer/transcriptionist/SEO. Learning curve for SEO for entry level job is shorter than transcription and as far as content writing concerned, grip on writing English with correct grammar and punctuation needed. Over all, these are the areas where your acquired expertise should help make living beyond calling where the industry appears to be heavily biased towards young callers (18-30 yrs).

Thursday, 1 December 2016

Career strategy for apprentice SEO

In India, business process outsourcing (BPO) is a flourishing business. There are many call centers providing SEO services to offshore clients, mainly from US, UK, Canada, Australia, and New Zealand. In these BPOs as part of internet marketing, there are many freshers who are employed as SEO doing activities like article submission, listing of local business on search engines and directories. These SEO professionals work in association with content writers who provide them with articles, press releases, blogs to be distributed over the web as per instructions by clients and in-house managers.
However, from an individual level, these SEO employees face a crisis. They are too dependent on content writers. Many are not confident to come out with even a small tagline that is accurate in terms of grammar and punctuation. Without a grip on computer programming, they even could not progress in SEO beyond routine activities. As a consequence, it is recommended that such SEO employees take their skill to next level. They could learn to write correct English and/or start learning basics of computer programming. For free online English grammar tutorial, refer free English tutorials like by EnglishGrammar101. Enroll for correspondence courses like by IGNOU, appear for tests like IELTS. Advanced SEO requires knowledge of HTML, CSS (software programming). One can start with How to Think Like a Computer Scientist. To be precise, appear for tests like Programming in HTML5 with JavaScript and CSS3 (MCSD) by Microsoft.

Exam Ref 70-480 Programming in HTML5 with JavaScript and CSS3 (MCSD). Prepare for Microsoft Exam 70-480-and help demonstrate your real-world mastery of programming with HTML5, JavaScript, and CSS3. Designed for experienced developers ready to advance their status, Exam Ref focuses on the critical-thinking and decision-making acumen needed for success at the Microsoft Specialist level.

Wednesday, 30 November 2016

College Admissions Essay Secrets: Top 10 Essay Writing Tips

 1. Don't Thesaurusize Your Essay. Do Use Your Own Voice.

Admissions officers can tell Roget from an 18-year-old high school senior. Big words, especially when misused, detract from the essay, inappropriately drawing the reader's attention and making the essay sound contrived.

Before: Although I did a plethora of activities in high school, my assiduous efforts enabled me to succeed.

After: Although I juggled many activities in high school, I succeeded through persistent work. 

2. Don't Bore the Reader. Do Be Interesting.

Admissions officers have to read hundreds of essays, and they must often skim. Abstract rumination has no place in an application essay. Admissions officers aren't looking for a new way to view the world; they're looking for a new way to view you the applicant. The best way to grip your reader is to begin the essay with a captivating snapshot. Notice how the slightly jarring scene depicted in the "after" creates intrigue and keeps the reader's interest. 

Before: The college admissions and selection process is a very important one, perhaps one that will have the greatest impact on one's future. The college that a person will go to often influences his personality, views, and career.

After: An outside observer would have called the scene ridiculous: a respectable physician holding the bell of his stethoscope to the chest of a small stuffed bear.

3. Do Use Personal Detail. Show, Don't Tell!

Good essays are concrete and grounded in personal detail. They do not merely assert "I learned my lesson" or that "these lessons are useful both on and off the field." They show it through personal detail. "Show don't tell," means if you want to relate a personal quality, do so through your experiences and do not merely assert it.

Before: I developed a new compassion for the disabled.

After: The next time Mrs. Cooper asked me to help her across the street, I smiled and immediately took her arm. 

The first example is vague and could have been written by anybody. But the second sentence evokes a vivid image of something that actually happened, placing the reader in the experience of the applicant.

4. Do Be Concise. Don't Be Wordy.

Wordiness not only takes up valuable space, but it also can confuse the important ideas you're trying to convey. Short sentences are more forceful because they are direct and to the point. Certain phrases such as "the fact that" are usually unnecessary. Notice how the revised version focuses on active verbs rather than forms of "to be" and adverbs and adjectives.

Before: My recognition of the fact that the project was finally over was a deeply satisfying moment that will forever linger in my memory.

After: Completing the project at last gave me an enduring sense of fulfillment.

5. Don't Use Slang, Yo! 

Write an essay, not an email. Slang terms, clichés, contractions, and an excessively casual tone should be eliminated. Here's one example of inappropriately colloquial language.

Well here I am thinking about what makes me tick. You would be surprised. What really gets my goat is when kids disrespect the flag. My father was in 'Nam and I know how important the military is to this great nation.

6. Do Vary Your Sentences and Use Transitions.

The best essays contain a variety of sentence lengths mixed within any given paragraph. Also, remember that transition is not limited to words like nevertheless, furthermore or consequently. Good transition flows from the natural thought progression of your argument.

Before: I started playing piano when I was eight years old. I worked hard to learn difficult pieces. I began to love music.

After: I started playing the piano at the age of eight. As I learned to   play more difficult pieces, my appreciation for music deepened.

7. Do Use Active Voice Verbs.

Passive-voice expressions are verb phrases in which the subject receives the action expressed in the verb. Passive voice employs a form of the verb to be, such as was or were. Overuse of the passive voice makes prose seem flat and uninteresting. 
Before: The lessons that prepared me for college were taught to me by my mother.

After: My mother taught me lessons that will prepare me for college.

8. Do Seek Multiple Opinions.

Ask your friends and family to keep these questions in mind:
  • Have I answered the question?
  • Does my introduction engage the reader? Does my conclusion provide closure?
  • Do my introduction and conclusion avoid summary?
  • Do I use concrete experiences as supporting details?
  • Have I used active-voice verbs wherever possible?
  • Is my sentence structure varied, or do I use all long or short sentences?
  • Are there any clichés such as cutting edge or learned my lesson?
  • Do I use transitions appropriately?
  • What about the essay is memorable?
  • What's the worst part of the essay?
  • What parts of the essay need elaboration or are unclear?
  • What parts of the essay do not support my main argument?
  • Is every single sentence crucial to the essay? This must be the case.
  • What does the essay reveal about my personality?

9. Do Answer the Question.

Many students try to turn a 500-word essay into a complete autobiography. Not surprisingly, they fail to answer the question and risk their chances of attending college. Make sure that every sentence in your essay exists solely to answer the question.

10. Do Revise, Revise, Revise.

The first step in an improving any essay is to cut, cut, and cut some more.'s free admissions essay help course and Harvard-educated editors will be invaluable as you polish your essay to perfection. The free help course guides you through the entire essay-writing process, from brainstorming worksheets and question-specific strategies for the twelve most common essay topics to a description of ten introduction types and editing checklists.


The sun sleeps as the desolate city streets await the morning rush hour. Driven by an inexplicable compulsion, I enter the building along with ten other swimmers, inching my way toward the cold, dark locker room of the Esplanada Park Pool. One by one, we slip into our still-damp drag suits and make a mad dash through the chill of the morning air, stopping only to grab pull-buoys and kickboards on our way to the pool. Nighttime temperatures in coastal California dip into the high forties, but our pool is artificially warmed to seventy-nine degrees; the temperature differential propels an eerie column of steam up from the water's surface, producing the spooky ambience of a werewolf movie. Next comes the shock. Headfirst immersion into the tepid water sends our hearts racing, and we respond with a quick set of warm-up laps. As we finish, our coach emerges from the fog. He offers no friendly accolades, just a rigid regimen of sets, intervals, and exhortations. 

Thus starts another workout. 4,500 yards to go, then a quick shower and a five-minute drive to school. Then it's back to the pool; the afternoon training schedule features an additional 5,500 yards. Tomorrow, we start over again. The objective is to cut our times by another tenth of a second. The end goal is to achieve that tiny, unexplainable difference at the end of a race that separates success from failure, greatness from mediocrity. Somehow we accept the pitch--otherwise, we'd still be deep in our mattresses, slumbering beneath our blankets. In this sport, the antagonist is time. Coaches spend hours in specialized clinics, analyze the latest research on training technique, and experiment with workout schedules in an attempt to defeat time. Yet there are no shortcuts to winning, and workouts are agonizing. 

I took part in my first swimming race when I was ten years old. My parents, fearing injury, directed my athletic interests away from ice hockey and into the pool. Three weeks into my new swimming endeavor, I somehow persuaded my coach to let me enter the annual age group meet. To his surprise (and mine), I pulled out an "A" time. I furthered my achievements by winning "Top 16" awards for various age groups, setting club records, and being named National First Team All-American in the 100-Butterfly and Second Team All-American in the 200-Medley. I have since been elevated to the Senior Championship level, which means the competition now includes world-class swimmers. I am aware that making finals will not be easy from here--at this level, success is measured by mere tenths of a second. In addition, each new level brings extra requirements such as elevated weight training, longer weekend training sessions, and more travel from home. Time with friends is increasingly spent in the pursuit of the next swimming objective. 

Sometimes, in the solitude of the laps, my thoughts transition to events in my personal life. This year, my grandmother suffered a reoccurrence of cancer, which has spread to her lungs. She had always been driven by good spirits and independence, but suddenly my family had to accept the fact that she now faces a limited timeline. A few weeks later, on the other side of the Pacific Ocean, my grandfather--who lives in Japan--learned he had stomach cancer. He has since undergone successful surgery, but we are aware that a full recovery is not guaranteed. When I first learned that they were both struck with cancer, I felt as if my own objective, to cut my times by fractions of a second, seemed irrelevant, even ironic, given the urgency of their mutual goals: to prolong life itself. Yet we have learned to draw on each other's strengths for support--their fortitude helps me overcome my struggles while my swimming achievements provide them with a vicarious sense of victory. When I share my latest award or triumph story, they smile with pride, as if they themselves had stood on the award stand. I have the impression that I would have to be a grandparent to understand what my medals mean to them.

My grandparents' strength has also shored up my determination to succeed. I have learned that, as in swimming, life's successes often come in small increments. Sometimes even the act of showing up at a workout when your body and psyche are worn out separates a great result from a failure. The difference between success and failure is defined by the ability to overcome strong internal resistance. I know that, by consistently working towards my goals--however small they may seem--I can accomplish what I set for myself, both in and beyond the swimming pool.

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Monday, 7 November 2016

Dollar outweighs pound

Every dollar comes with a ‘doll’ embedded in it. Love for dolls is universal. All of us before growing up spend a lot of time playing with dolls. And here goes a saying 'a father is a child of a man' ('mother doll of woman').

No wonder, having a thing about dolls remains throughout life with many consistently shedding pounds accumulating dollar for the dolls (to get her they stand, together they fall).

Sunday, 2 October 2016

Simple Way To Start Content Marketing

Article courtesy: iolo

Many people will tell you that that affiliate marketing isn't tough. This statement is true, but only  once you've got both your reader's attention, and trust.

You can gain attention and trust through a relationship with people who agree to receive content from you. And you can gain attention from people via search engines because Google trusts your content. What you really need is both.

[Caveat: You can obviously make money through affiliate marketing without using content at all. Simply use use search marketing to send traffic to pre-sell landing pages, or even directly to the merchant offer].

With the above said, I recently came across a very useful article through Performance Marketing Insider on simple ways to start content marketing. iolo affiliates ask me/us for advice on how to structure a successful content campaign, literally, on a daily basis. Please read on for some great ideas!

"Content marketing can be a great tool for small businesses to better communicate with customers. But you can't expect to just create a blog or social media post and have customers come running to buy from you. Instead, take a look at these tips from members of our small business community on how to make the most of your content marketing efforts.

Provide Value as an Expert Contributor
Serving as an expert contributor, or having expert contributors on your own site, can add value for your audience and allow you to share your expertise with a growing audience. However, it's important that you go about this process in the right way. Sian Phillips offers some tips in this Tweak Your Biz post. And BizSugar members share input here.

Understand the Benefits of Medium
If you haven't yet heard of Medium, it's a platform that allows people to share their written work in a super simple setting that also has a potentially powerful reach. In this TKM Labs post, Steven Tran shares a bit about Medium and how businesses and bloggers can potentially benefit from it.

Learn These Lessons from BuzzFeed's Most Popular Content
If you want to create great shareable content, you have to learn from the best. BuzzFeed's posts get consistently high views and shares. So if you look at some of the site's most popular content, as discussed in this Marketing Land post by Kerry Jones, you may be able to learn some lessons that apply to your own content."

To continue reading the article, please click here.

Saturday, 17 September 2016

Debate regarding life insurance agents restricted to sell insurance policies of only one insurance company India, Insurance Regulatory Development Authority is the government body regulating the insurance market. Included in the role is "specifying requisite qualifications, code of conduct and practical training for intermediary or insurance intermediaries and agents."  

Current regulations by IRDA restrict individuals to act as agent for only one life insurance company at a time (exclusivity clause). This may appear surprising keeping in mind that one of the goals of IRDA is "promoting efficiency in the conduct of insurance business." If agents are allowed to sell policies of different companies, they can compare different products and suggest ones which they think serve the interest of a client best.

Suppose, I am enrolled as agent for PNB Metlife. What happens if I find a Term Plan from LIC and Money Back Plan from PNB Metlife compelling at the same time for a client? If I put the interest of client first, I end up losing my commission because of suggesting Term Plan from LIC which he gets done through an LIC agent going forward. The other option is to suggest a Term Plan product from PNB Metlife thereby compromising with the noble stand of "client first." This fact is indirectly admitted by IRDA when their study note for agents defines brokers: Insurance brokers are allowed to sell products of more than one or many insurance companies. They have the advantage of being able to compare the insurance products of various insurance companies and then offer a plan that best suits the requirements of the customer. The plus with brokers is that they can keep the interest of the customer in mind and offer him the product that best suits him, cutting across company lines.

The remedy then lies in allowing agents to have the right to represent all insurance companies (or a number of companies they choose to apply) by single registration so that they can bring into table benefits of comparison. This feature will also make agents more trustworthy in the eyes of clients as the same should reduce instances of forced selling.

It is not that the issue of exclusivity is not in the mind of regulators. The Report of the Committee on Distribution Channel constituted by IRDA (May 2008) states: The exclusivity clause in the regulation currently restricts the agent from working with more than one insurance company. In order to provide a comprehensive product range to the consumer with comparison across products, it is proposed that the retail insurance agent be allowed to contract with multiple insurance companies.

An agent represents an insurance company while broker represents buyers of insurance policies. Until 1999 (with the formation of IRDA), LIC had a monopoly in life insurance business. There was little need to make a distinction between an agent and broker as both were selling products of LIC. Now, there are 23 life insurance companies competing and an agent can represent just one company while a broker can sell products of all the 23. If exclusivity clause is removed, there will be little difference between an agent and a broker. Becoming an insurance broker is a costly thing. An applicant seeking to become an insurance broker needs to have minimum 50 lakhs of INR as capital (Direct Broker), two hundred lakhs (Reinsurance Broker), and 250 lakhs (Composite Broker) as per IRDA (Insurance Brokers) Regulations, 2002. There is an annual fee of INR 15,000 for direct brokers, INR 35,000 for reinsurance brokers, and INR 50,000 for composite brokers. It appears that special privilege of brokers is safeguarded by not allowing agents to represent multiple companies. 

Like many other businesses before the advent of the internet, face-to-face contact was considered essential in selling a product and insurance no exception with agents bringing a bulk of business for an insurance company. Now, at a time when direct sale of insurance policies by visiting the website of an insurance company or use of comparison websites is picking up because of the internet that eliminates intermediaries like agents, role of agents, especially in cities and towns with audience comfortable using PC, is redefined. It can no longer be offering and collecting data from clients which can be done by clients themselves through online means. The challenge for agents is to provide more value-added services by including insurance as part of complete financial planning. This is one of the reasons why Chartered Accountants with IRDA license are in an advantageous position to secure more insurance business because of involvement in preparation of final accounts of clients (statutory auditors are, of course, not allowed to sell insurance policies at the same time to clients under section 144 of the Companies Act, 2013).

Friday, 16 September 2016

H and L from highness perspective

Alphabets or letters are building blocks of any word. So, they must be important by themselves on a stand-alone basis. The shape of an alphabet when it is pronounced, how it appears when it is written should be crucial. Words are nothing but permutation and combination of 26 letters (English).

If we start from the right, we enter a whole new world compared to the left. So, the first letter must be important for any word. Initialization is important even in computer programming.

By shape, H appears to be part of ladder L to climb up (head, hill, heaven) or down (heel, hole, hell) on a level-playing land. L for low, leg, last; H for high, head, heaven.

Top people associated with movements are leaders, those in administrative hierarchy heads and captains. A leader leads or lifts or launches a movement from below; head and captain administer from the position of top!

Despite H in this article standing for highness, harsh-sounding words like harsh are harsh to hear. Just like the placement of zero is important for digits, so maybe the case for each letter in words.